New sponsor on board for Brightsides Atlantic row 

The Brightsides crew, which is preparing to take on a 3,000-mile non-stop row across the Atlantic, has welcomed a new sponsor on board. 

Lodders Solicitors has become the latest company to throw its weight behind the epic challenge to be undertaken by Rod Adlington and his team as they attempt to raise funds for Get A-Head and Meningitis Now. 

Rod, captain of the crew, said: “This is a once-in-a-lifetime challenge for me and the rest of the team and we are all very excited, if not a little nervous, about what lies ahead for us. 

“We are incredibly grateful to Lodders and our other headline sponsor, Bromwich Hardy, for demonstrating their support to us. Having their backing means we are moving closer to our fundraising target of £250,000. 

Lodders’ sponsorship of the team was officially launched this month at an event held at Draycote Water, Rugby, as the crew took to the water for one of their final training sessions on board their boat – Mrs Nelson. 

Paul Mourton, managing partner of Lodders and also trustee of Get A-Head, said: “The entire Lodders team is delighted to be supporting the Brightsides in this ambitious endeavour in aid of two very important causes. 

“I have been a trustee of Get A-Head for around eight years, providing legal expertise to the board to help shape the charity’s focus and community impact.  

“We are thrilled that the rowing team has chosen to support the charity, alongside Meningitis Now, which plays a vital role in raising awareness of meningitis symptoms, investing in vital research, and providing support to those affected by the disease and their families.  

“We are in awe of the team’s dedication and drive in taking on this physical and mental challenge and will be supporting them every step of the way.” 

The event was a great opportunity for Get A-Head chair Tom Bromwich and charity director Danni Heath to meet with fellow sponsors, as well as catch up with Rod and the crew to discuss final preparations and see them in action out on the water.

Tom said: “There’s not long to go now for the crew but they are on track with their training and final preparations are under way. Their boat will leave soon to be transported to Lanzarote for the start of the challenge in January so I that will be a significant milestone.  

“We really cannot thank Rod and the crew for what they about to undertake. This will be no mean feat.” 

If you would like to find out more about the Brightsides Row – and donate or sponsor the challenge, visit