Oarsome – Bromwich Hardy backs transatlantic row with £20,000 sponsorship

A leading Midlands business has given £20,000 backing to an inspirational bid to row across the Atlantic Ocean to raise cash for Get A-Head and three other charities.

Award-winning Coventry commercial property agency Bromwich Hardy is sponsoring the Brightsides crew in their bid to row 3,000 miles unsupported from Gran Canaria to Barbados to raise cash for three charities.

Bromwich Hardy founding partner Tom Bromwich said he was delighted to be supporting the bid which will take to the water early in 2024.

Tom’s sister Imogen Yeoman is one of the four rowers making up the Brightsides crew and will be raising money for the Midlands-based Get A-Head charity, which raises funds for research into head and neck diseases.

Tom, who is also chairman of Get A-Head, said he did not hesitate to throw Bromwich Hardy’s weight behind the row“ which was likely to take six weeks, see the team brave 40ft waves in 40C heat and take more 1.5million oar strokes.

This is a fantastic test of strength and endurance which hopes to raise as much as £250,000 for three national charities. I’m used to Imogen doing some pretty extreme stuff such as Ironman events and the like, but this is undoubtedly her biggest challenge yet.

When she told me she was raising funds for Get A-Head, which is a cause very close to our hearts because of a family history with thyroid cancer, I immediately offered Bromwich Hardy’s full support.

The Brightsides row is entirely self-funded so that all the money they raise can go to good causes – and the team has already started the huge effort of preparing physically for the gruelling task which lies ahead. I cannot speak highly enough of the determination they are already showing to make a huge success of this.